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Healthcare marketing: a double-edged sword

When it comes to healthcare, is marketing acceptable? If health is a basic need of everyone is it even ethical? Should healthcare professionals and doctors have to market themselves and their services in order to get more patients? Or is this type of marketing an unnecessary burden on the healthcare segment? Dr Richa Singh, the dynamic Bangalore-based physiotherapy exponent calls for a look at the pros and cons of marketing healthcare.

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Perfect Awareness with Perfect Bounce

With the recently concluded World Physiotherapy Day on Sept 8, attention is once again drawn to healing through physiotherapy, with passionate exponent Dr Richa Singh expounding on its holistic power. Dr Richa Singh wants to take the healing power of Physiotherapy to the grassroots level.

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Integrative Physiotherapy

You may have undergone some physiotherapy at some point in life. But now there is more advanced, scientific approach-based integrative physiotherapy which is the next level of healing as expounded by the dynamic and driven Dr Richa Singh, whose dream project Perfect Bounce is an embodiment of her vision and mission.

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Curing Musculoskeletal problems with Myofascial or Trigger Point release treatments

Physiotherapy is a vast field with many different types of treatments and therapies that are tailored to suit every patient’s individual requirement. There is no one-size-fits-all. Let’s take a look here at Myofascial Release or Trigger Point Release as an essential therapy for certain specific problems relating to musculoskeletal issues that people are often afflicted with.

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The Future is Physiotherapy

Physiotherapy is a nonsurgical treatment method, where the treatment for impairments such as injury, deformity, and recovery from surgery is done through physical medicine and therapeutic exercises. The report covers the present scenario and the growth prospects of the global physiotherapy market.

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Explosive Power of Physiotherapy

Chronic pain management and the stresses of modern life can be released without going under the knife or resorting to extreme medications – this is the mantra that drives Dr Richa Singh and the philosophy that she so passionately expounds. Treat the body holistically, scientifically with the power of physiotherapy at your fingertips. No invasive surgeries, no costly hospitalisation bills, and certainly none of the associated side effects of knee-jerk reactionary medical practices that abound these days.

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Heal Holistically With New Age Physiotherapy Combined With Rehab

One of the fallouts of a fast-paced lifestyle is increasingly overuse, even abuse, of the physical body. In our relentless pursuit of our material goals, we neglect the body through which all the lofty ideas and plans of our soaring mind our executed. Hence, today more than ever before physiotherapy can come to our rescue, both as a cure as well as a preventive measure to minimise the ravages of time and the rat race.

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Sports Physio, The Unseen Saviour

Whenever you watch a cricket match, a badminton tournament or a football game with rough tumbling of players, you see the glamour of the game, the highs of a win and the lifestyle of the players. Little do we spare a thought for what must be going on behind the scenes, what hardships the sports person has had to endure to reach this space and the kind of extreme torture they have put their bodies through to achieve their presence on the venerated sports field or court.

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On World Physiotherapy Day

On the occasion of World Physiotherapy Day on September 8, Dr Richa Singh, a distinguished physiotherapy exponent, underscores the role that physiotherapy can play in treating musculo-skeletal problems as the first line of treatment, and laments the fact that in India currently, physiotherapy is still seen only as a supplementary, second line of treatment after a conventional medical doctor’s referral.

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Power of Physiotherapy

The next decade belongs to sustained healthcare that detours from the conventional forms of medicine and concentrates on what is well on its way to becoming a booming industry – namely, Physiotherapy.

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Heal With The Right Posture

Do you sit straight? What is your posture? These are the common questions asked when you have injured your back, or are in pain, or even when you think you are developing a slight pull or a cramp in your back muscles. Now, what is poor posture? The posture that results from certain muscles tightening up or shortening while others lengthen and become weak, which often occurs as a result of one’s daily activities.

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